In "Design is the Problem," Nathan Shedroff discusses the ways that design influences society through sustainability, design, and business. He says that sustainable design is, "Design and development that meets today's needs without preventing those needs from being met by future generations." What Shedroff is saying here is that designers need to create content for today's issues in a form that won't make things worse for our children in the future. In order for this to be so, the form that designers must keep in mind when creating products is to design products in a form that can be "reduced, reused, recycled, and restored." In other words, they need to be economically friendly. These products need to use up fewer materials while simultaneously providing more meaning for society. Designers need to design products for society today that don't hurt it in the future. The content of these products is derived from designing techniques such as prototyping, ethnographic techniques, and critique. The final form is adapted to suit the business world after it goes through some checks like total quality management, SWOT (Strengths, Weaknesses, Opportunities, and Threats), the Doblin Value Model, and other things. Great designers concerned with sustainability must do a lot to design the best form that a product should take to both suit society's needs while simultaneously not harming the planet.
(image thanks to: http://sustainabilityninja.com/wp-content/uploads/2008/11/feature-images/government-industry-sustainability.jpg )
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